Is this good or bad news, is the question we should be asking ourselves. Yes, there are more advertising opportunities, but the playing field has drastically changed over the last 18 months and will continue to change in 2011.
Early movers will take advantages of the changes made by Google, while others will struggle to come [...]
It certainly is going to be a game changer in how companies use social media. We will probably see new areas of expertise born, in fields such as “Social Engagement Planning” (SEP) and “Social Media Relations” (SMR). How businesses interact with social media channels will …..
Twelve years down the track and still our industry is plagued with a lack of knowledge when it comes to building website success. Very few of the websites have moved beyond the online brochure stage, with many of the people responsible for these websites simply struggling with “deer in the headlights” blindness or the 2004 dotbomb syndrome.