Twelve years down the track and still our industry is plagued with a lack of knowledge when it comes to building website success. Very few of the websites have moved beyond the online brochure stage, with many of the people responsible for these websites simply struggling with “deer in the headlights” blindness or the 2004 dotbomb syndrome.
Before talking about “banner flu” and social media, it is perhaps worthwhile understanding how people use the internet and how this impacts on internet marketing.
The hype around social media continues in South Africa, and to some degree this is justified by the growth figures of channels such as MXit within the youth market and Facebook reaching over 1.5 million SA users. However, I think the jury is still out on social media and the impact it will have on digital marketing.